Founders presenting to a room in a bright brick and plant filled loft

For Mission-Driven Founders

Can your idea reach$1 Million in 12 months?

Most founders never find out, because they are guessing.

This scorecard runs your business, or your idea, through the same Product Ecosystem framework we use with private advisory clients. You get your score, your gaps, and a personalised blueprint.

20questions
6areas
4 minto finish
Freeno card

These multi-billion-dollar brands trust us.

Full strategy for free - watch it, use it, keep it.

Here's the whole playbook.
Free. No gate. No catch.

The humanizing brand strategy and the agentic AI growth engine behind $38.8M raised and 368% growth, explained end to end in under 13 minutes.

Sheldon Rodrigues explaining why global brands trusted him, beside logos of RBC, Google, Loblaws, CIBC, Starbucks, Bell, TD Bank and HSBC

Growth framework, Daniel Priestley

Creating a Product Ecosystem

Four products, each with a different job. This is the framework your score is measured against.

Creating a Product Ecosystem: free gift for prospect to gain attention, product for prospect to build trust, core product for client for transformation, product for client retention to maintain trust

The framework

One offer is a rung. An ecosystem is a ladder.

A single offer loses every buyer who is not ready for that exact price today. A product ecosystem catches every level of intent, so no one who raises a hand is wasted.

A new member being welcomed into the community
01Free gift for prospect

The Free Gift

Turns an anonymous viewer into a named lead who has told you what they need before you ask for anything.

  • Captures intent
  • Feeds every tier above
Free
A mentor working through a problem with a founder
02Product for prospect

The Trust Builders

The moment someone pays even $29, they pay attention. A small yes that makes the big yes natural.

  • Low friction
  • Qualifies real buyers
$29 to $99
A team working together around a laptop
03Core product for client

The Core Transformation

Your engine. The offer that changes the buyer's situation and earns the story they tell about you.

  • Highest margin
  • Where the proof comes from
$500 to $5,000
A founding team working together in a bright brick and plant filled loft
04Product for client retention

Premium and Recurring

The compounding layer. High access at the top, monthly revenue underneath, so the year never restarts at zero.

  • Recurring base
  • Puts a floor under the year
$5,000 and up

Offer design playbook

The Value Equation

Raise the top two. Shrink the bottom two. Value goes up, and so does what you can charge.

The Value Equation: dream outcome times perceived likelihood of achievement, divided by time delay times effort and sacrifice, equals the price you can command

How attention becomes trust

Google's 7-11-4 rule

Seven hours, eleven touchpoints, four channels. This is what your Audience and your Proof scores are really measuring.

Architecting brand trust, a guide to Google's 7-11-4 rule: seven hours of time spent, eleven touchpoints and four different channels across cognitive, emotional and behavioural trust

How trust becomes revenue

The Brand and Growth Flywheel

Where your content, your channels and your offers compound instead of restarting. This is what your Conversion Engine score is measuring.

The brand and growth content flywheel and acquisition funnel, showing awareness, consideration, intent, secure sales and retain clients around a central brand flywheel
Founders presenting to a room in a bright brick and plant filled loft

For Mission-Driven Founders

Can your idea reach$1 Million in 12 months?

20questions
6areas
4 minto finish
Freeno credit card needed

Your results are ready

Where should your blueprint live?

Your score, your gaps, and your personalised Product Ecosystem Blueprint are built. Tell us where to send your copy.

Free. No card. Your answers stay with Trybe.

For Mission-Driven Founders

Building the future
can be a lonely business.

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The $1 Million in 12 Months Brand and Growth Accelerator reviews every application personally. Our upside is your revenue growth. We only win when you win.

The numbers on this page are an illustrative model, not a forecast. They show what the math asks of your ecosystem, so you can decide with open eyes.